Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their impact on both customers and gift recipients. As florists, we devote our efforts to help you express yourself. We help you find the best bouquet for all affairs. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it included wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of selling them to local customers. Floristry is crafting a variety of blooms and plants into a stunning arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people regard it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops set about making frequent and amazing developments to their practices.

As a result, floristry surfaced in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their receiver. They also offer the choice of placing orders online for convenience. Today, floristry has grown into an important part of people's lives. Indeed, flowers have become crucial in the decoration and motif of different events. Many associations have come up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and current trends in the industry. They suggest assorted arrangements for all sorts affairs. They also lead customers to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top quality service at all times. We aim to help our clients get the most wonderful bouquet for their needs. As florists, we help people share themselves through unique bouquets and arrangements. This way, they can honor the most important events and milestones in their lives. As florists, we help people:

  • Show love with classic long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a fabulous bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Brighten someone's stay in a hospital
  • Add the fantastic touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements matched to their style and design


Read all about Color Theory in Floristry in our next article.